What is local SEO, and how is it different from “regular” SEO?
If your business has a physical address, you need to do this now to increase your sales!
Today I’m going to share with you 3 Local SEO tricks that you can easily DIY to rank your shop online.
When you search for local service, the results that appear on top is known as the “Google Map Pack” or “Local pack”.
Over 40% of clicks go to them, so you should get your business listed there!
Ok, so how to be listed?
#1) Get on Google My Business and Apple Map
You need to get on Google My Business and Apple Map.
What is Google My Business (GMB)?
It is a tool by Google that allows Business Owners to list their businesses online.
If your business is already on GMB, you can claim the ownership to it.
Simply go to google.com/business and click on “Start Now”.
Enter your official business name and if it’s already there, you can select and claim it.
However, if you can’t find your business, just create it by following its step-by-step guide.
Same for Apple Map, go to mapsconnect.apple.com and sign in using your Apple ID.
Create a new Apple ID if you don’t have one. Proceed to claim or create your business.
One thing to note is that you need to get your business phone ready.
Both GMB and Apple Map will verify your ownership by calling your business phone.
Now, here’s an important thing:
You want to make sure the NAP listed are exactly the same for both listings.
What is NAP?
It stands for Name, Address and Phone Number.
By ensuring that it’s the same and consistent across the web, Google can then trust the information to be accurate.
Also, remember to upload your logo, photos, videos and fill up all empty fields in GMB and Apple Map.
#2) Get more local citations
After trick #1, the next trick is for you to do get as many local citations as possible.
Citations are basically “mentions” of your local business on other websites and web pages.
It helps Google to “double-confirm” your business details.
You can get local citations through many ways. One easy way is through trustworthy business directories.
Here’s a list of business directories that you should be on:
Another easy way is actually through Social Media.
Set up your Facebook, Instagram, LinkedIn and Twitter accounts. Ensure your NAP are the same across all listings.
#3) Combine Online and Offline Marketing
Now, for this last trick, we’re going to combine online and offline marketing together.
Since your business has a physical location, you want to encourage customers to check-in and leave a review.
Create and print out a poster with shorten link or QR code that points the customer to your GMB review page.
One thing to note is that you cannot offer money in exchange for reviews. This will violate Google guideline.
Here’s a bonus tip: Publish at least once a week on GMB
Make sure you publish at least one post per week on your GMB. This will boost your business visibility and expand your online real estate.
Do these and your business will have a better chance of appearing on the local pack!
Now it’s your turn.