Setting up Google Ads Tracking Template (Easy)

Need to set up Tracking Template in Google Ads (Google AdWords)?

If you run an Adwords campaign with over hundred ads, I think you would agree that tracking each one of them is not easy.

Well…

Here’s how you can track them automatically/easily with AdWords tracking url!

In this post, I’ll show you how you can easily set up the tracking template with an example…

…in less than 5 minutes!

So…

What is ValueTrack?

ValueTrack is an upgraded version of UTM codes. It allows you to gather tracking data with tags that are populated automatically.

Adwords tracking parameters example: {keyword}, {placement}, {campaignid}.

ValueTrack Templates

Tracking templates can be set at AccountCampaign or Ad Level.

Example of ValueTrack templates: {lpurl}?utm_campaign={campaignid}&adgroupid={adgroupid}&utm_content={creative}&utm_term={keyword}

The above example tracks your campaign ID, Ad Group ID and Creative ID as well as the keyword that triggered the ad. 

Create an Campaign-Level Tracking Template

New Google Ads Interface

Sign in to your Google Ads account, select the campaign you would like to add the AdWords tracking template.

Click on “Settings“, “Additional settings“.

Click on “Campaign URL options

Add the code below and click “Save“.

{lpurl}?utm_campaign={campaignid}&utm_source=google&utm_medium=cpc&utm_content={creative}&utm_term={keyword}&adgroupid={adgroupid}

Note: It’s a must to add {lpurl} in your tracking template for this to work. {lpurl} stands for landing page URL.

Old Google Ads Interface

Sign in to your Google Ads account, and in the left-hand menu select “Shared Library”, then click on “URL Options“. 

From this page, you will see the “Tracking Template” option, click “Edit“. 

Add the code below and click “Save“.

{lpurl}?utm_campaign={campaignid}&utm_source=google&utm_medium=cpc&utm_content={creative}&utm_term={keyword}&adgroupid={adgroupid}

You could also change the parameters after {lpurl} to whatever you want to track, just amend it with the available Adwords valuetrack parameters list will do.

*Note: If you are only tracking your AdWords campaign via Google Analytics (not using any other CMS), simply use “auto-tagging“.

What is Google Ads Auto-tagging?

Google Ads auto-tagging automatically tags URLs in all of your AdWords campaigns.

The tagged information will then be transfer over to Google Analytics.

So instead of adding UTM parameters to every destination URL you have, you simply enter your usual landing page URL.

That’s all. Nothing else you’ll need to do.

Google Ads do the rest, literally at the push of a button. 

-=BONUS=-

Combining AdWords Tracking Template and LeadIn plugin, your lead tracking will be much clearer.

Instead of just seeing this in your LeadIn tracking:

You should see this:

Once you know what is the creative ID (In the above example, it’s 109332915209), you can go to your Google Analytics –> Acquisition –> Google Ads –> Campaigns and search for ” Google Ads Creative ID” under “Secondary Dimension”.

From there you will be able to see the name of the creative.

Benefit

  • You can pinpoint exactly which ad brought you the lead.
  • If most of your lead came from a particular ad, then you can consider increasing your campaign budget.

Con

  • This needs to be done manually, which can be time-consuming.
  • Works best only when your daily number of lead isn’t a lot.

Now, you might notice it’s kinda troublesome to do the cross-checking…

There’s a such cleaner way to do it using:

Advance UTM Tracking Code

You simply add in a line of code, proceed with your usual UTM tagging, and all the readable data will be recorded.

Check it out, you’ll love it!

About the Author: Jave Lin Jun Xian

Created marketing campaigns that generated positive ROI of 934%, increased organic growth by 90% and managed over S$1 million budget, Jave has an extensive marketing background.

As a skilled digital marketer, Jave ranks on Google page 1 for keywords such as: “Gmail Ad HTML” and “Adwords Tracking Template”.

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